Super Bowl 52 commercials featured many celebrity cameos. From Rebel Wilson to David Harbour to an NFL team who didn't make the big game.
Country star Jon Pardi re-recorded the hit “I Like Beer” for Michelob ULTRA’s Super Bowl commercial, which featured appearances from stars like Chris Pratt, US Open Golf Champion Brooks Koepka, World Surf League Champion Kelly Slater and 2017 NYC Marathon winner Shalane Flanagan.
“This past year has been filled with so many milestones and bucket list items, and when Michelob Ultra reached out with an opportunity to be part of this Super Bowl commercial, I was all in,” Jon says. “It was such a fun experience to record this version of the song and it’s awesome to be a part of it.” Check out the commercial to the right.
Jon wasn’t the only country artist in a Super Bowl commercial. Blake Shelton was featured in a commercial for NBC's "The Voice" and Big Kenny of Big & Rich was featured in an ad for Monster, a high-performance personal audio company.
Check out the videos below.
- Alexa Loses Her Voice: When Amazon’s Alexa is out sick, stars like Gordan Ramsey, Cardi B, Rebel Wilson and Anthony Hopkins take over for the personal assistant.
- Doritos and Mountain Dew: Doritos and Mountain Dew collaborated for their Super Bowl commercials with a rap battle between Peter Dinklage and Morgan Freeman. Doritos promotes new flavor “Blaze” by encouraging customers to “spit fire” while “Game of Thrones” star Peter Dinklage raps to Chris Brown’s “Look At Me Now.” In comes Mountain Dew as Freeman drinks Mountain Dew’s Ice and sings Missy Elliot’s “Get Your Freak On.” Dinklage and Freeman meet in the middle of fire and ice with Missy Elliot and Busta Rhymes making cameos.
- David Harbour For Tide: “Stranger Things” star David Harbour appears in various commercials seemingly for cars, beer, jewelry, fitness programs and more, only to reveal they’re all ads for Tide. This leads Harbour to question, “Does this make every Super Bowl ad a Tide ad?”
- Crocodile Dundee "Sequel": We finally have answers to that mysterious “Crocodile Dundee” sequel. Turns out its no sequel at all, but it was (as we suspected) in fact an ad for the Australian Tourism Board. The commercial had all the makings of a feature film trailer including a spot on casting with Chris Hemsworth. It even included a cameo from Paul Hogan (aka the original Crocodile Dundee). To remind you, Hemsworth is an ambassador for Australia’s tourism so the ad makes total sense.
- NFL Was Dirty Dancing: The NFL pulled out the stops with a “Dirty Dancing” performance between Giants quarterback Eli Manning and receiver O’Dell Beckham Jr. The two pulled off the iconic Patrick Swayze-Jennifer Grey lift from the movie. The team’s offensive line even got in on the action as back up dancers while “Time of My Life” played.
- Ram Trucks Featuring Martin Luther King Jr.: Probably one of the most talked about ads was for Ram Trucks. In the background of the ad, Martin Luther King Jr. can be heard reciting a speech done exactly 50 years ago yesterday. The ad promotes the new Dodge Ram as "built to serve," but left audience members questioning the use of MLK's speech.
TV Show Trailers:
- NBC’s “Rise”: From “Hamilton” producers comes NBC’s musical drama about a dedicated teacher who takes over his school’s crumbling drama department. The show premieres March 13th after the “This Is Us” finale.
- HBO’s “Westworld”: The show’s been off the air since December 2016 and HBO returned to the Super Bowl for the first time in 20 years, so this ad was huge. This is the first season two-footage released since the summer and it still offered no premiere date.
- NBC’s “The Voice”: “The Voice” coaches went country for its Super Bowl ad. The coaches chime in one-by-one singing about dogs, Clydesdale horses, and grandma’s lemonade and eventually reveal Kelly Clarkson who'll be joining the coaches this season.