Dierks Bentley is not a fan of Ticketmaster's plan to go with facial recognition. Dierks says, "Kind of freaks me out. I want fans to have access to tickets [and] I don't want them to pay more than they should. I wouldn't want to do that. I go to a lot of concerts. It's like, 'give me my ticket [and] let me go have a good time.'"
Last month, Live Nation and Ticketmaster discussed possible plans to streamline concert admissions, by using Facial Recognition instead of tickets. But there are no plans to implement it yet.
Their goal is take the tickets out of the hands of scalpers who purchase tickets at face-value the minute they go on sale, and then turn around and charge fans a fortune for them.
With Facial Recognition, the only proof of purchase you'd need to bring is your FACE. No ticket necessary. It seems like a massive invasion of privacy, but it COULD be the future. There's no timetable for any of this yet. It's not even clear if the technology is ready.
Do you like the idea of giving away too much of your personal information to corporations? What if something comes up and you have to sell your ticket. Or what about buying a ticket for a friend? How do you "transfer" it to them?
Source: The Verge